The Executive Committee of the National CPA Health Care Advisors Association (HCAA) envisions
the following for the organization:
Members of the Executive Committee have identified the following organizational values:
- Knowledge & Information
- Industry Expertise
- Valuable Resources
- Integrity
- Reciprocal Networking
- Participation
- Excellent Reputation
Therefore, all membership experiences, as well as interactions with prospective members, vendors,
and the general public, will seek to uphold these values. In doing so, the leadership believes that
the true membership experience in the HCAA will be rewarding and valuable. As these values
reinforce the core reason for the organization to exist, they are central to the membership experience
and the organization's brand.