Who is HCAA? >> Mission

HCAA Mission, Vision, & Core Values

Mission

The National CPA Health Care Advisors Association (HCAA) is a national network of CPA firms serving physicians & physician groups. The primary purpose of the organization is to provide its members with resources in education and marketing as well as foster networking among members in order to provide high-quality comprehensive business advisory services to physicians and physician groups.

Vision

The Executive Committee of the National CPA Health Care Advisors Association (HCAA) envisions the following for the organization:
  • Membership representation in all defined geographic territories
  • Provide member value, which leads to increased member involvement
  • Be the premier organization for CPAs who serve physicians
  • Strong financial standing for the organization

Values

Members of the Executive Committee have identified the following organizational values:
  • Knowledge & Information
  • Industry Expertise
  • Valuable Resources
  • Integrity
  • Reciprocal Networking
  • Participation
  • Excellent Reputation

Therefore, all membership experiences, as well as interactions with prospective members, vendors, and the general public, will seek to uphold these values. In doing so, the leadership believes that the true membership experience in the HCAA will be rewarding and valuable. As these values reinforce the core reason for the organization to exist, they are central to the membership experience and the organization's brand.

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