The National CPA Health Care Advisors Association (HCAA) is a national network of CPA firms serving physicians & physician groups. The primary purpose of the organization is to provide its members with resources in education and marketing as well as foster networking among members in order to provide high-quality comprehensive business advisory services to physicians and physician groups.

Members of the Executive Committee have identified the following organizational values:

• Knowledge & Information
• Industry Expertise
• Valuable Resources
• Integrity
• Reciprocal Networking
• Participation
• Excellent Reputation

Therefore, all membership experiences, as well as interactions with prospective members, vendors, and the general public, will seek to uphold these values. In doing so, the leadership believes that the true membership experience in the HCAA will be rewarding and valuable. As these values reinforce the core reason for the organization to exist, they are central to the membership experience and the organization's brand.